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New York deli loaf of sour rye studded with caraway, its crust shining with a cornstarch glaze, sliced for a pastrami sandwich
Origin: Lower East Side, New York City, USA
From the journey of Rye.
Jewish rye is the bread of the New York delicatessen: an oval loaf of rye and wheat flours soured with a rye starter, studded with caraway seed, baked on a peel dusted with cornmeal, and glazed with cornstarch so that the crust shines. It is lighter than the rye breads of Eastern Europe, sour and aromatic rather than dense, and it is the bread without which a pastrami or corned beef sandwich is not the real thing. It arrived with the great Jewish migration. In the four decades after 1881, more than two million Jews left the Russian Empire, Austro-Hungarian Galicia, and Romania for the United States, and a great many settled first on the Lower East Side of Manhattan. They brought the sour rye breads of Poland and Lithuania, and the neighbourhood filled with small bakeries, most of them in cellars, baking rye, pumpernickel, challah, and bagels through the night. Katz's Delicatessen on East Houston Street, which dates its founding to 1888, is the best known of the delis that grew up alongside them. The heavier, sourer version of the bread is called corn rye in New York, and the name has nothing to do with maize. It is usually explained by the Yiddish korn, grain, which in the rye-growing lands of Eastern Europe meant rye. The bread crossed out of its community with the help of advertising. From 1961 the Brooklyn bakery Henry S. Levy & Sons ran a campaign, created by the agency Doyle Dane Bernbach with a slogan written by the copywriter Judy Protas, of posters showing New Yorkers who were plainly not Jewish, among them a Native American man and a Black child, above the line You don't have to be Jewish to love Levy's real Jewish rye. The campaign is still cited as one of the landmarks of American advertising.
White or light rye flour is milled from the centre of the grain and gives the pale, mild crumb of the New York loaf. Dark or wholemeal rye makes a heavier bread closer to corn rye. For the classic deli sandwich, pile hot pastrami or corned beef thickly between two slices spread with brown mustard, and serve with a sour pickle. Seedless rye, made the same way without caraway, is also a deli standard.
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