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The quintessential Dutch breakfast: thick slices of buttered bread blanketed in a generous layer of real dark chocolate sprinkles
Origin: Netherlands
From the journey of Cocoa.
Hagelslag (literally 'hailstorm' in Dutch) refers to the fine sprinkle of chocolate granules that the Dutch pile lavishly onto buttered bread for breakfast and lunch. What makes Dutch hagelslag remarkable is that it must, by law, contain at least 35% cocoa solids in the chocolate variety (chocoladehagelslag) (making it genuinely chocolate, not the sugary imitation sprinkles found elsewhere. The product was invented by Gerard de Vries in 1936 for the Venz company and became an overnight sensation, democratising chocolate at a time when solid chocolate was still a luxury item. The crucial Dutch contribution to this story was earlier: in 1828, Amsterdam chemist Coenraad van Houten invented the hydraulic cocoa press, which separated cocoa butter from roasted cacao beans, leaving a dry cocoa cake that could be ground into smooth, affordable cocoa powder. This 'Dutch process' alkalization also reduced the powder's bitterness, making it mild enough for everyday use. Van Houten's invention transformed chocolate from an aristocratic luxury into a food for every household) and hagelslag is the delicious, utterly unpretentious proof.
The key is buying genuine Dutch chocoladehagelslag, not British hundreds and thousands or American sprinkles, which contain very little actual chocolate. Look for brands such as Venz, De Ruijter, or Albert Heijn's own brand, available at Dutch delicatessens and online. Fruit hagelslag (vruchtenhagelslag) is also popular in the Netherlands, but chocolate is the classic. In Dutch households hagelslag is consumed by adults and children alike, there is no age limit on this pleasure.
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